On July 9, according to Coindesk Japan, Japanese apparel chain Mac House announced its specific implementation plan for cryptocurrency asset investment. The company will begin purchasing Bitcoin on September 17, 2025, primarily using a "dollar-cost averaging" strategy for regular fixed-amount purchases, and will flexibly adjust the timing and amount of purchases when the market falls sharply. The investment funds come from a third-party private placement completed on June 19, with a total investment of 1,715,000,000 Japanese Yen. EVO FUND, which was responsible for this financing, has also supported Japanese companies such as Meta Planet and Remix Point in implementing similar Bitcoin reserve strategies. Prior to this news, Mac House announced a comprehensive partnership with crypto mining company Zero Field to enter Bitcoin mining. [Deep Tide TechFlow]