Consumer Loyalty Platform Try Your Best Completes $11 Million Series A Financing

Consumer loyalty platform Try Your Best (TYB) has completed a $11 million Series A funding round, co-led by Offline Ventures and Strobe Ventures, with participation from Coinbase Ventures, Castle Island Ventures, and Unusual Ventures. Consumers on TYB can engage in gamified challenges to earn digital collectibles and possess blockchain-based loyalty profiles that track their spending across different brands. (Fortune)