According to Wu Shuo, Bloomberg reports that Vivek Raman, a former bond trader at Nomura Holdings and UBS Group, is founding a new company called Etherealize, with investors including Ethereum founder Vitalik Buterin and the Ethereum Foundation. The startup aims to serve as Ethereum's sales team targeting Wall Street. While Buterin's organization has confirmed the funding, both the organization and Raman declined to disclose the amount involved. Raman stated that he and a team of eight full-time employees began operations in New York this month, promoting Ethereum to financial firms while also developing products to make it easier for banks to use the network.