Swiss crypto exchange Smart Valor is considering selling its business, with an auction currently underway.

Swiss cryptocurrency exchange Smart Valor is undergoing a strategic assessment, considering the possibility of selling its business. According to a report by CoinDesk, Smart Valor's CEO and co-founder Olga Feldmeier stated in an interview that the company is conducting this assessment after receiving a significant number of inquiries from large global exchanges, cryptocurrency platforms, and traditional financial institutions, including banks and trading platforms. Sources indicate that the auction process is underway, with the bidding deadline for the Swiss company set for January 24. The EU's Markets in Crypto-Assets (MiCA) rules came into effect on December 30 last year, and Smart Valor may become a target for companies that have not yet obtained European regulatory approval. Although Switzerland and Liechtenstein (the regulatory jurisdiction for Smart Valor's retail cryptocurrency exchange) are not EU member states, they are part of the European Economic Area (EEA) and can adopt MiCA. The laws in Liechtenstein will take effect on February 1.