Cheelee (CHEEL) is an innovative project at the intersection of cryptocurrency, social media, and GameFi, launched in February 2023 by NUTSon. It's designed to reward users for their engagement with short video content, leveraging the principles of the attention economy—a concept where people's time and focus become valuable resources in a world inundated with information.

Cheelee introduces a unique way for users to earn rewards simply by watching videos, a common activity that takes up a considerable portion of the average person's digital life​.

The platform operates on a dual-token economy with CHEEL and LEE tokens serving different purposes within the ecosystem. CHEEL is the governance token, used for leveling up NFT glasses, voting on new features in the app, and paying for in-app advertising. LEE, on the other hand, is a utility token awarded to users for watching content, which can also be used for various activities within the app, such as upgrading and minting NFT glasses, making donations, and promoting content​.

One of Cheelee's core missions is to facilitate the broader adoption of cryptocurrencies by integrating seamlessly into the daily activities of social media users. By not requiring users to alter their habits significantly, Cheelee creates an accessible entry point into the crypto economy for its audience. This strategy is aimed at capturing a portion of the 4.6 billion global social media users, presenting a straightforward way to earn from engagement without needing deep knowledge of cryptocurrencies​.