PoPP Web3 Lab is an AI-powered social infrastructure in the Web3 space, dedicated to connecting millions of users and exploring their social value across diverse online scenarios. By integrating AI with blockchain-based identities, PoPP aims to redefine how users interact, express, and earn within decentralized social ecosystems.

One of its flagship initiatives, PoPP Social Summer, is a large-scale global campaign supported by over 200 projects and 300+ KOLs. The event allows participants to acquire unique Token-Bound Accounts (TBAs) and share $20 million worth of rewards by completing sponsor tasks. Each mini campaign typically attracts 1,500–3,000 real users and generates over 10,000 on-chain interactions for top-tier sponsors, making it a powerful growth and engagement engine for Web3 projects.

Beyond campaigns, PoPP integrates an AI & Social Plugin and an “Influence-to-Earn” platform that rewards users for content verified by PoPP AI across platforms like X, YouTube, and Medium. Its all-in-one ecosystem, PoP Planet 2.0, enables individuals, communities, and AI agents to create smart contract identities and build trust through Token-Bound Accounts and On-chain Achievement Tokens. At its core, PoPP empowers every unique identity to express, connect, and unlock their social and economic value in the Web3 world.