According to official sources, Pudgy Penguins has announced a partnership with Chinese trendy toy company Suplay. Specific details of the collaboration will be announced later. Public information shows that Suplay was established at the end of 2019 and is a trendy IP consumer goods company covering the entire industry chain of IP and channels. In addition, Suplay wholly owns the trendy toy design and manufacturing brand Heifen'er and the card brand Kakawow. It incubates and cooperates with leading trendy toy IPs in the industry such as kiki, poached egg, OHO, and winni, and signs cooperation agreements with well-known IPs in various fields such as the Palace Museum Culture, Sanrio, Genshin Impact, and Disney. [Odaily Planet Daily]