How $Zora works:

+ Every post you make becomes a coin—meaning it's tokenized and tradable.
+ Your profile is also a coin. It's called a creator coin.
+ Every post you make is paired with your creator coin.
+ As your posts gain attention, so does your creator coin.
+ All creator coins are paired with $zora.

Creator coins capture the value of all posts and $Zora captures the value of all creator coins.