Flipside: Kaito Earn incentives bring short-term popularity, but it is difficult to drive long-term user growth

Flipside's analysis of projects participating in Kaito Earn points out that social media incentive campaigns can bring temporary surges in activity, but fail to deliver sustainable growth. Data shows that project activity returns to baseline levels after the Kaito incentive campaign ends; although the number of original users increases, the proportion of high-quality users decreases; and there is a stronger correlation with token price movements rather than the actual impact of the project. [Wu Shuo]