Bitget has announced its role as the first crypto sponsor of the European music festival UNTOLD, and will participate in the tenth-anniversary celebration "UNTOLD X" in Romania this August, as well as a special event in Dubai at the end of the year. The event is expected to attract over 400,000 viewers, and the two parties will focus on the integration of Web3 and music culture to bring a more immersive Web3 live experience to global users.
As one of the world's top three music festivals, UNTOLD enjoys international renown, bringing together many top artists to perform on stage each year, including Imagine Dragons and Lenny Kravitz. This 10th-anniversary edition will be headlined by Post Malone, Armin van Buuren, Tiësto, and Martin Garrix.
This collaboration also continues Bitget's ongoing exploration in the field of cross-border cooperation. Following the Spanish League (LALIGA) and the World Motorcycle Championship (MotoGP), Bitget is continuously introducing Web3 elements into more mainstream cultural scenarios, attempting to establish a broader connection between digital assets and mass culture through participation in global music festivals and other forms. [Odaily Planet Daily]