As Web3 evolves, one thing is clear: builders need smarter tools — not more fragmentation.

That’s why in Q3 2025, PoPP is launching its plug-and-play identity infrastructure for dApps. Imagine matching your campaign not just to wallets, but to real user behavior, interests, and verified identity clusters.

Through our modular DID system, users own their on-chain identities — and developers get access to rich segmentation and behavior-tagged audiences. Whether you're building a DeFi quest, a GameFi reward, or a social loyalty loop, we’ve already built the pipes.

What’s coming:
✅ Open SDKs + APIs to integrate PoPP Profiles in minutes
✅ Smart segmentation tools for airdrop targeting and credit scoring
✅ On-chain identity modules with privacy-preserving user insight

No more guesswork. No more one-size-fits-all rewards.
Just real identity, real users, real growth — at scale.

This is what Dev-First means in 2025.