"We're running insane ads out in East Asia which I'm not even tryna let people know about because the alpha is so crucial"

"...to build something that's going to bring users onto the ecosystem and grow this entire pie we're talking about, is going to be very difficult."

"And that's kinda the fun part, right? You have to get super creative"

- @generallywrong of @playwithOU giving us a teeny tiny very potent little crumb of alpha on their current advertising strategies