Verbal hype, Binance amplification, on-chain accumulation—all three are indispensable. So, who is the future?

In the world of Web3, we often choose between different airdrop opportunities: Should we engage in verbal hype to create a god-like figure? Participate in Binance's Alpha activities? Or silently persist in on-chain cultivation?

Here are my views for reference only: Verbal hype determines dissemination, Binance determines monetization, and on-chain activity determines the project's vitality.

1️⃣ Verbal hype is the battlefield of narratives:

In this era of information overload, whoever can tell a convincing story can ignite market sentiment. Verbal hype relies on content creation and public opinion guidance, serving as a catalyst for a project's cold start. The narrative itself is productivity, and dissemination is a dividend. Even without code or a Token, as long as people believe, it can gain momentum. Verbal hype is not a pseudo-proposition but a weapon of realism.

2️⃣ Binance Alpha is the hub of traffic:

Binance's points mechanism is the most competitive distribution method, controlling a core aspect: liquidity and exposure. If you play hard enough on Binance, you have the opportunity to get the biggest piece of the pie. It is a paradise for Web3 workers and an excellent springboard for projects to achieve short-term bursts. Binance provides an entry point to the mainstream, where traffic equals money. This time, a new batch of people has entered.

3️⃣ On-chain is the anchor of value:

Are airdrops seemingly receding? It's just a return to essence. Project teams cannot and will not abandon on-chain activity because only on-chain behavioral data represents true user assets and the starting point of the valuation system. From on-chain activity, interaction frequency, to loyalty, this data is the most solid foundation for a project. Verbal hype and Binance can make a project "hot" quickly, but on-chain activity determines whether it can "live."

Just as agricultural society has never disappeared, the cultivation of on-chain users is the granary of the entire Web3 economy. Projects need narratives and liquidity, but more importantly, they need a long-term foundation—and that foundation is always on-chain.

Therefore, we are not choosing which model is the future, but adapting to a more refined and layered airdrop distribution era.

In the past, relying solely on on-chain behavior could close the loop of valuation, distribution, and monetization. Now, you need a foundation of real on-chain data, the ability to generate momentum through verbal hype, and the traffic support of centralized platforms. The synergy of these three is indispensable.

This is not the obsolescence of on-chain activity but the evolution of the ecosystem.

Ultimately, the opportunity remains on-chain, but the track has become longer, and the threshold has become higher.

You can participate in verbal hype and rush into Alpha, but if you want to bet on the realization of long-term value, on-chain is still the main arena you should cultivate deeply.

Assess the odds and where to spend your time, make a calm judgment, and then take the position that suits you best.
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