The secret weapon in the global tech race? Technical standards.

A fascinating strategic take from @PhilippeMonnier, President of the Swiss International Society, at WCS25.

His 3 insights on how the underdogs can win:

📜 Standards are Power. Favorable technical standards can make your business. Unfavorable ones can "kill your competitors."

💡 Smart Wins. A few giants having total control is "dangerous." But smart teams can build competing solutions with much less money.

🚀 Small is Agile. Small countries cannot win on size, but they can win on speed. They can be "very quick on very competent" and form smart alliances.

An open, standardized platform for everyone - https://t.co/hAcy9VWO0H