SPANISH COFFEE CHAIN PLANS TO BECOME SPAIN’S BIGGEST Bitcoin TREASURY WITH $1B+

- Vanadi Coffee, a small Spanish café chain, approved a plan to invest nearly $1.17 billion in Bitcoin.

- The move, greenlit by shareholders on June 29, pushes the Alicante-based firm into the frontlines of Europe’s corporate Bitcoin game.

- Vanadi has already picked up 54 $BTC, worth around €5.8 million, and says Bitcoin will become its main reserve asset. It's aiming to build the biggest $BTC treasury of any business in Spain.

Why now?

- The company’s finances are strained. It posted a €3.3 million loss in 2024 — up nearly 16% from the year before. Rising coffee prices and fierce competition haven’t helped.

- Instead of shrinking, Vanadi is swinging for the fences. Inspired by MicroStrategy and Japan’s Metaplanet, it’s betting big on Bitcoin as a treasury play.

- Shares of Vanadi tripled in June. The firm has also attracted the attention of Alpha Blue Ocean, which may inject capital as part of a broader €1.5 billion investment across 15 countries.

Too bold, too soon?

- Some critics are skeptical. With only a handful of stores and thin margins, the company is entering the volatile world of crypto with limited experience. Regulators in Spain remain cautious about digital assets.

- Still, Vanadi’s move aligns with a broader trend. From Bakkt to Tesla, more firms are building reserves in Bitcoin.