Another giant officially enters the arena!

Mastercard is accelerating the opening of on-chain Cryptocurrency purchasing channels, initiating a new layout for crypto finance.

On June 24th, Mastercard announced a strategic partnership with Chainlink to support over 3 billion cardholders worldwide in directly purchasing cryptocurrencies on the blockchain using their credit cards.

Users do not need to register for centralized exchange accounts or operate complex wallet bridging; they can conveniently purchase assets such as BTC and ETH by simply swiping their cards and placing orders at the front-end entry integrated with Swapper Finance.

Traditional payment gateway Shift4 Payments, crypto settlement merchant ZeroHash, and Chainlink's oracle and CCIP interoperability protocol collectively ensure the security and compliance of the entire on-chain process. This marks the entry of traditional finance and the DeFi ecosystem into the practical stage, and also provides a new solution to the pain point of on-chain fiat on-ramps.

For a long time, Visa and Mastercard's crypto layouts have focused on consumer-end crypto cards, but Mastercard's first direct connection to the on-chain Cryptocurrency purchasing path is regarded as an important breakthrough in the fiat on-ramp revolution. Mastercard's blockchain head stated that the company is actively bridging the gap between traditional payments and on-chain assets, and is committed to promoting the popularization of crypto assets.

In fact, Mastercard's layout in the crypto market has already been fully launched.

Its core strategy focuses on three major directions: on-chain fiat on/off-ramps, Crypto Credential, and stablecoin applications. Since the beginning of this year, Mastercard has successively cooperated with PayPal, Paxos, Circle, OKX, MoonPay, etc. to promote stablecoin payment solutions, and joined the stablecoin alliance initiated by Paxos to participate in the development of the USDG stablecoin pegged to U.S. Treasury bond yields.

In addition, Mastercard is jointly promoting cross-border settlement of tokenized assets with JPMorgan Chase and Standard Chartered. Its Multi-Token Network (MTN) has completed proof-of-concept testing and achieved a tokenization ratio of over 30% for transactions.

At the same time, Mastercard is constantly expanding Crypto Credential applications to simplify complex wallet address interactions for users during on-chain operations and improve transaction security and convenience. It is strengthening the on-chain real-name mechanism through biometric recognition and compliant identity systems, paving the way for large-scale compliant adoption worldwide.

In this year's strategic plan, Mastercard has designated 2025 as a key window for fully integrating on-chain financial systems. Stablecoins, tokenization, and on-chain identity authentication are becoming the three pillars of its new financial business landscape.

The integration of traditional financial giants and the crypto ecosystem is accelerating across the board, and Mastercard is clearly ready to seize the opportunity.