NEW EP: Jason Yanowitz on The New Era of Attention, Creators, and Media
Distribution has always been king.
In today's episode, @ayyyeandy sits down with @JasonYanowitz of @Blockworks_ to explore:
> Why Crypto CPMs Are Higher Than Trad Media
> The "Messy Middle" That Kills Most Media Companies
> How The House-of-Brands Strategy Really Works
> Why People Follow Personalities, Not Publications
> Onchain IPOs: The Future of Media Exits?
> Using AI To Systemize Your Business
Full episode links below.
Timestamps:
00:00 Intro
00:54 Magic Ad
01:22 Starknet Ad
01:47 Yanowitz’s Crypto Niche Journey
06:30 Monetizing Media Companies
11:28 New Crypto Media Era
18:51 Locking Media Edge
24:18 Maintaining Audience Integrity
26:59 Media Exit Plans
29:42 SummerFi Ad
30:23 Mantle Ad
31:04 IPOs On chain
36:43 Institutional Media Opportunities
41:51 People vs Brands
45:34 Long-Form vs Short-Form Content
51:10 A New Medium For Content
54:10 Permissionless Plug