Apple Explores Generative AI to Accelerate Chip Design, Microsoft and Amazon Use AI to Optimize Workforce Structure

According to ChainCatcher, Reuters reports that Apple is considering using artificial intelligence to accelerate the design of its devices' core custom chips. Johny Srouji, Apple's Senior Vice President of Hardware Technologies, stated that a key lesson the company has learned is the need to use the most advanced tools to design chips. "Electronic Design Automation (EDA) companies are crucial in supporting the complexity of our chip designs, and generative AI technology has great potential to accomplish more design work in a shorter time, which can significantly boost productivity." However, according to AppleInsider, Apple has been using AI in some capacity in its designs for years, and the third-party EDA companies it relies on have been leveraging AI and machine learning in chip design.

Meanwhile, software giant Microsoft plans to lay off thousands of employees as it streamlines its workforce to keep pace with competitors amid increased AI investment. Currently, Microsoft is integrating AI more extensively into its products and services. This week, Amazon CEO Andy Jassy also stated that the rollout of generative AI and agent AI in the coming years will reduce its number of employees.