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Memecoins remain the most popular segment in the crypto market, and $Blum is trying to tap into this high-frequency market with a simpler and faster trading experience.

Founded by former Binance executives, @blumcrypto is about to launch its $BLUM TGE. By leveraging the $TON ecosystem and Telegram traffic to build a one-stop memecoin trading channel, it is becoming a dark horse worth watching in the sector.

$Blum relies on the Telegram Mini App to create a native trading bot, compressing the traditional 40+ step memecoin trading process into a few clicks. It has attracted over 700,000 users and has accumulated a trading volume of over $50,000,000.

Its Memepad launch platform already supports the issuance of 230,000 new coins, making it the second largest launch platform in the world, second only to https://t.co/0XFv2SsGro.

The capital lineup behind it is also quite significant. $Blum completed a $5,000,000 seed round in March of this year, led by gumi Cryptos Capital, with participation from Spartan, OKX Ventures, Wintermute, and others.

As the TGE approaches, $Blum has also announced a detailed tokenomics design. Of the 1,000,000,000 total supply, 20% is allocated to community airdrops and incentives, 20% supports ecosystem expansion, 28% is invested in the project treasury, 16% is reserved for contributors, and approximately 16% is for strategic investors. The overall design emphasizes long-term construction and liquidity balance.

The team stated that $BLUM is not just a hype-driven platform coin, but will be deeply embedded in its trading and staking ecosystem, used for fee discounts, staking rights, airdrop qualifications, and platform revenue repurchase mechanisms.

In the future, $Blum will also launch features such as fiat currency on/off ramps, mobile applications, MPC wallets, chain abstraction unified trading experience, and multi-chain DEX integration, striving to continuously expand its moat in terms of product depth and trading convenience.

$TON's technical binding to the Telegram Mini App also makes $Blum an important part of the native memecoin trading layout within the $TON ecosystem. Compared to centralized platforms that are still mainly competing in spot and futures depth, $Blum is trying to seize the "trading entry" mindshare in lightweight, high-frequency scenarios. For a large number of memecoin retail traders, a simpler on-chain buying and selling experience is the core pain point.

In the current environment of increasingly fierce competition in the memecoin sector, whether $Blum can truly leverage Telegram traffic and $TON native advantages to achieve differentiation remains to be verified by subsequent data.

However, judging from capital support, product rhythm, and ecosystem integration, $Blum does have the potential to become a "traffic entry dark horse" in this cycle.

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