what’s hot in crypto marketing right now?

Our CMO @KrysiaKozak along with other panelists shared the latest during the @onchaingrowth summit.

→ AI is doing double duty — backend and frontend.

Backend: digesting and analyzing data sets at scale
Front of house: engaging the community with shared prompts, tools, memes, and co-created chaos. Think less automation, more co-pilot.

→ Channel strategy is not a copy-paste moment.

Don’t post everywhere and pray. Start by asking: where does your audience actually go to learn?
For @aztecnetwork? It’s chatGPT. Yes, that’s a real channel. Yes, it’s working.
Distribution ≠ distribution dump. Be intentional.

→ KOL strategy: one size fits no one.

Onboarding? Keep it tight. You don’t need 50 mid-tier accounts shilling with zero context.
Onboarding: less is more → prioritize quality over quantity
Relationships: more is more → invest long-term and co-create