As of 2025, over 85 million blockchain wallets are active worldwide.

That’s not traffic. That’s intent.

But most crypto marketers are still optimizing for clicks.

Here’s the problem → clicks don’t reveal who a user is, or what they’ve done onchain.

They tell you what someone saw and not what they spent.

Addressable's platform works like a multi-chain ledger of intent.

We ingest every transaction from Genesis across major chains:
→ Ethereum
→ Arbitrum
→ Optimism
→ Polygon
→ BNB
→ Base
→ and more on the way

Think of it like a Visa log but for every wallet.
Sorted, indexed, and searchable by actual onchain behavior.

→ Who swapped stablecoins in the last 30 days?
→ Who staked LSTs across multiple protocols?
→ Who used a DEX on two Layer 2s but never bridged?

Now imagine turning that into an audience.
And then retargeting them with actual paid media.

Twitter Ads. Reddit Ads. Display. Mobile.

This isn’t some theory.
It’s running live.
And it works because we don’t rely on hype.
We target wallets. With data.

Wallet-based retargeting is real and it’s cross-chain.

If you’re still optimizing for views, you’re behind.
Optimize for wallets.

Interview with @mpost_io | @TomerSharoni ↓