In a landmark move for the region’s digital advertising industry, VeraViews has launched the UAE’s first home-grown Ad Exchange and Supply-Side Platform (SSP).

Launched under the Ministry of Economy’s NextGenFDI initiative, the platform sets a new standard for secure, fraud-free programmatic advertising, connecting advertisers directly with verified UAE publishers, and supporting national priorities around transparency, trust, and AML compliance.

Khaleej Times, the UAE’s largest publisher, is onboarding on the live Exchange and will exclusively serve premium, verified inventory using VeraPlayer, powered by VeraViews technology.

This is the foundation of a trusted digital advertising ecosystem—and the first Ad Exchange launched in the UAE.

https://t.co/A4ICK26T2j