The cryptocurrency industry has always been keen on chasing trends. 2017 saw the ICO boom, the summer of 2020 witnessed the rise of DeFi tokens, 2021 was dominated by NFTs, and the past two years have been characterized by the prevalence of meme coins. This year, crypto treasury companies have become the new hotspot. These companies follow a model pioneered by Strategy's chairman and former CEO. The article explores the rise of crypto treasury companies and their potential impact on the industry.