[Web3 Growth Tips #01] Stop Relying on Vanity Metrics

One of the most common mistakes Web3 Projects make is using wallet count and DAU as the main KPIs for growth. But not all wallets look equal, and not all activity means traction

🧠 Wallet ≠ User
A single user can spin up dozens of wallets. Bots can generate thousands. Relying on wallet numbers gives a false sense of adoption

📉 DAU can be misleading
Daily Active Users (DAU) look good on dashboards, but what are users actually doing? Clicking buttons to farm rewards or perform meaningless actions doesn’t reflect real product engagement or community stickiness

So what should Web3 Projects track instead?
✅ Retention Rate
✅ On-chain Behaviors Quality
✅ Community Engagement Rate

💥https://t.co/atj5a4h3p3 offers a comprehensive data solution that connects the dots between on-chain activity and real user intent. By merging on-chain and off-chain signals, we deliver a real-time, visualized system that helps you understand who your users really are and how they interact with the project

🚀Instead of just counting wallets, Centic evaluates real behaviors and accurately assesses retention, engagement, and user quality – all in one place

🔍 Want to move from vanity metrics to meaningful insights? Connect https://t.co/atj5a4h3p3 now!