“Before crypto had attribution, marketers had no way to prove their worth,” says @jkey_eth, cofounder of Safary.

Marketers often got stuck in short-term gigs because they were unable to show that what they were doing was making an impact.

Safary was founded to address this challenge by offering precise attribution, answering the critical question:

"Did my efforts actually convert?"

At the Safary Summit, Justin explained:

"We built Safary to help marketers clearly demonstrate their effectiveness.

And our platform soon evolved into a comprehensive customer data platform, enabling teams to understand, attract, and retain valuable users."

Today, Safary supports marketers through:

1. Clear Measurement: Marketers confidently show the direct impact of their campaigns, transforming vague guesses into verifiable outcomes.

2. Empowering Customer-First Teams: Safary’s platform enriches wallet data with socials, enabling personalized outreach for user interviews and rewards.

3. Safary Club: A selective community of top CMOs meeting and learning from each other.

4. Safary Certification: Empowering the next generation of growth leaders with structured training in effective growth strategies.

Justin also highlights Safary’s own community-driven approach:

“Crypto moves extremely fast, and marketing tactics saturate quickly.

Our community of sophisticated marketers constantly experiments with new ideas, allowing us to rapidly identify trends and innovate accordingly.”

But community-first strategies weren’t new to Justin:

“In an earlier venture, I created a community-driven technical hiring marketplace.

Community insights guided our product strategy and built unique brand loyalty, differentiating us from competitors in a crowded market.”

Safary maintains their approach today through weekly audio-based calls and selective Safary Club batches.

Justin personally engages each new community member, ensuring Safary remains closely aligned with marketers' evolving needs:

“Authentic community isn't just marketing. It shapes our product and informs our roadmap. Our ongoing dialogue ensures we can understand and empower marketers with whatever they need.”