"Market share is rented, but mindshare is something you can own," says Sami, CMO at @TrustWallet

Market share often feels like a temporary rental.

You can buy it with airdrops, KOL activations, SEO, or paid ads; but these efforts don’t guarantee lasting success.

Meanwhile, mindshare is something you can own.

It’s about crafting a clear, compelling narrative, building trust, and creating a brand that your audience associates with real value.

Mindshare is the gateway to market share. Without it, you’re just chasing short-term wins.

In his talk from the Safary Summit, he introduces the concept of Product-Mindshare Fit.

It’s a framework that connects branding, growth, and product-market fit.

His advice is to focus on mindshare first, then move on to market share.

When you nail both, you’re not just gaining attention—you’re building a growth flywheel that drives true, sustainable user growth.

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