You can’t build for users you don’t understand.

$DeFi moves too fast, and teams are often making decisions in the dark.

This is a story about @max_apy's growth journey.

They're the most advanced $DeFi optimizer, automating cross-chain farming across 700+ strategies, 70+ protocols, and 9+ chains with a single deposit.

Yet they found themselves flying blind when it came to growth.

They needed to connect the dots between marketing spend and deposits.

So they integrated Safary to bring attribution, behavior tracking, & user intelligence into one unified dashboard.

“Before Safary, it felt like we were flying blind,” said Alvaro Bonnelly, Sr. Marketing Manager at maxAPY.

That's because attribution in web3 is notoriously messy:

User journeys span web2 and web3 with campaign links, wallets, and onchain actions.

Without the right foundation, you’re stuck connecting dots manually.

"Safary helps us track the direct impact of marketing efforts on our KPIs like wallet connects and deposits."

Today, they know what converts:
Which messages land
Which influencers actually deliver results
Which wallets are sitting on idle stables—ready to be activated

Beyond marketing, Safary also powers their BD motion.

maxAPY exports behavioral data through Safary’s API into their own tooling—layering it with onchain activity and user profiles.

"That’s how we identify where users drop off, what protocols they’ve used, and how we can personalize our outreach," says @berniBZS, BD Lead at maxAPY.

They enrich wallets with ENS names, social handles, even check for @xmtp_ messaging availability.

“We built pipelines to scan for ENS names, socials, and even XMTP for onchain messaging. Safary’s data is the foundation that powers all of that."

Now Berni can actually reach users with hyper personalized messaging.

maxAPY works closely with the Safary team, co-developing features and dashboards tailored to their growth goals.

"The Safary product is constantly evolving, and we love being part of that process.

Safary gives us a level of visibility that’s essential in today’s web3 world.

Whether it’s tracking funnel drop-offs, enriching wallet data, or understanding social sentiment, it’s become a core piece of our growth stack," says @berniBZS.

So what are the key takeaways for $DeFi growth teams?
- Build and measure around your KPIs
- Don’t just integrate tools; assemble your stack
- Use wallet data to drive personalized BD and retention
- Track the full user journey: from campaign click to onchain action

$DeFi moves at lightspeed. If you’re not tracking every move, you’ll be lost in the jungle.