Marketing For Founders
"You wouldn't outsource smart contract security to Fiverr, so why treat growth that way?"
The "Marketing for Founders" panel at Safary's Growth Summit unpacks the most common missteps crypto startups make—and the frameworks that keep growth strategy on track
The session is led by @IreneWu27 and features:
- @DianaRichterH, head of marketing @ConsensysMesh
- @CJ_Huntzinger, head of platform @galaxyhq
- @julie_mo, head of marketing @coinfund_io
The conversation begins by debunking the idea that marketing is a “last‑mile” expense, arguing instead that it belongs in the earliest product and corporate strategy discussions
Panelists stress ruthless audience focus: define the single business goal for the next 30, 60, and 90 days, then pick only the channels and metrics that move that goal
They contrast mindshare and market share, noting that having people talk about you is useless if the narrative is off—or if your real buyers don’t live on crypto Twitter
A deep dive on token‑launch timing warns founders not to “ring the bell” before the product, community, and internal ops are ready, because a token can only launch once
The session closes with hiring advice: avoid patch‑worked freelancers; instead invest in one mid‑level, high‑ownership marketer who can execute now and scale later—treating that role with the same rigor as a core smart‑contract engineer
Episode Timeline
- 00:00 Introductions & why marketing is a strategic—not last‑mile—function
- 02:30 Debunking common founder misconceptions about “growth later”
- 05:10 Audience focus: narrowing goals to the next 30‑90 days
- 08:15 Mind‑share vs. market‑share—matching narrative to real traction
- 11:00 Channel selection: when “vibes” events help—and when they don’t
- 14:20 Token‑launch timing: why you only get one shot
- 17:45 Customer relationships as the controllable growth lever
- 19:30 Hiring the first marketer: one high‑ownership role vs. contractor patchwork
- 23:00 Interview tactics & defining success metrics for marketing hires
- 26:10 Final takeaways