GSR assisted consumer goods company Upexi in creating a Solana treasury and led a $100 million private investment in public equity (PIPE) to support this initiative. Upexi plans not only to establish its treasury but also to accumulate more $SOL and engage in staking. GSR Research Director Brian Rudick stated that this investment reflects the market's growing demand for high-quality crypto assets, emphasizing Solana's advantages in speed, scalability, and developer ecosystem. Previously, commercial real estate financing company Janover also established its Solana treasury, holding 83,000 $SOL and planning to stake them.