The future of coordination is reputation.
But reputation isn’t just one thing. It’s five.
1. Financial – how you handle money (credit score, rent, loans)
2. Identity – who you are (verified without doxxing)
3. Professional – what you’ve done (LinkedIn, GitHub, job history)
4. Social – how others rate you (Uber, Airbnb, eBay etc.)
5. Onchain – what you actually do onchain (DeFi, DAOs, loans)
Together, they create a holistic rep layer for the internet.
One that’s verifiable, composable, and yours to own.
This is what zeru is building.
A universal rep stack — for humans, agents & apps.