The French antitrust authority has fined Apple €150 million due to its App Tracking Transparency (ATT) system failing to comply with the privacy rules of the European General Data Protection Regulation (GDPR). The agency pointed out that Apple's ATT framework is "neither necessary nor proportionate" in terms of competition law, and its implementation is deemed to be an "abuse". The ATT system requires applications to display multiple pop-up windows, complicating the user experience and making it difficult for advertisers to effectively comply with GDPR regulations.

PANews reported on March 31 that according to Bloomberg, the French antitrust agency fined Apple 150 million euros (about 162 million US dollars) because Apple's App Tracking Transparency (ATT) system did not comply with the European General Data Protection Regulation (GDPR) privacy rules.
 The French antitrust agency pointed out that Apple's ATT framework is "neither necessary nor proportional" and its implementation method is "abusive" in the sense of competition law. The ATT system forces applications to display multiple pop-up windows, complicating the user experience and making it impossible for advertisers to effectively comply with GDPR regulations.

France fines Apple €150 million for its ATT system violating GDPR rules.