T. Rowe Price, a trillion-dollar asset management company: Now is the "golden time" to invest in Bitcoin.

According to a report by CoinDesk on March 26, deep tide TechFlow news, Dominic Rizzo, the global technology portfolio manager at T. Rowe Price, a global investment firm with over $1 trillion in assets under management, stated during the Exchange conference held in Las Vegas on Tuesday that now is the "golden time" to have exposure to Bitcoin.

Rizzo compared Bitcoin's price to commodities and pointed out how investors should consider investing in Bitcoin. "The trading price of Bitcoin itself is very close to its average mining cost. Therefore, if you view it as a traditional commodity, historically, when the price is close to the mining cost, this has actually been a very good time to hold exposure," he said.

Speaking of the blockchain and artificial intelligence revolution, Rizzo expressed his belief that blockchain and digital payments are essential components of fintech and AI. "The world is becoming more globalized, and we are shifting from cash to digital payments... Therefore, I believe digital payments are actually at the core of cheap money transfers, adopting a software-driven approach to handle areas that have historically been non-software driven," Rizzo said.

He stated that every investor should have some exposure to blockchain, whether by holding stocks in companies like Coinbase (COIN) or Robinhood (HOOD), or stocks of cryptocurrency miners benefiting from the development of AI.