Starbucks Says Its NFT Rewards Program Must Come To An End

What are your thoughts on the closure of the Starbucks Odyssey NFT Rewards Beta program?

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Starbucks has recently announced the closure of its Polygon-powered Odyssey loyalty program's beta version by the end of March 2024. This decision marks a pivotal moment for both the company and its users, especially those who have been actively participating in the program since its beta launch in December 2022. Here are three key points to understand about the closure of Starbucks Odyssey:

1️⃣ End of Beta: Starbucks Odyssey Beta will conclude on March 31, signaling the end of this phase but also hinting at future developments. The company mentions preparing for the next stage in evolving the program, indicating potential new directions or improvements based on beta feedback.

2️⃣ Community Engagement and NFTs: Participants engaged in the Odyssey program by earning, buying, and swapping NFT stamps through completing themed "journeys." Despite the program’s closure, these stamps will remain accessible on Nifty Gateway and can be traded on any Polygon-supporting marketplace, ensuring the continuity of the community and its assets outside the Starbucks ecosystem.

3️⃣ Final Rewards and Future Outlook: Users have a limited time to use any accrued points and complete journeys. Starbucks also teases a final benefit for users who have reached at least Level One in the program, demonstrating appreciation for the community's involvement. The closure has sparked mixed reactions, with some viewing it as a missed opportunity during a crypto bull market, while others anticipate what Starbucks has planned next for integrating Web3 technologies.