Every marketer knows that web3 data is both a goldmine and a headache! 🤯

And even more so when you're analyzing user behavior across hundreds of projects and chains!

@squidrouter faced this exact challenge, with insights scattered across multiple blockchains — until they found a solution with Safary 🦁

We sat down with Bergen, Squid's Product Marketing Lead, who shared 5 key lessons that every growth leader should know👇

1. Unified Data is Essential for Scale

Squid, a platform to swap tokens between blockchains in one click, is integrated with over 400 projects across multiple chains.

Their growth has been amazing, but that presented some real challenges on the data side.

Historically they relied on blockchain explorers like Axelarscan to get a snapshot of activity, but it didn't offer them the full picture.

Manually gathering data from different explorers was time-consuming and incomplete. @safaryclub's platform filled that gap

2. Understanding User Personas is a Game-Changer

Now they have a better view of user profiles and their usage patterns within Squid's app.

It’s not just about the metrics anymore

It’s about understanding personas and character types, and learning who their users are and how they interact with different chains.

3. Connecting SEO to On-Chain Activity Unlocks Growth

They began investing in SEO efforts with Squid School, a crypto onboarding course.

Safary bridged the gap between off-chain SEO metrics and on-chain user behavior.

Squid linked high-ranking search results directly to wallet engagements, offering clarity on how their content marketing efforts translated to real user activity

This is a valuable strategy for any growth leader looking to optimize their marketing funnel, and shows how (historically) long-term growth efforts can be a powerful lever in crypto

4. Cross-Platform Behavior Should Drive Your Strategy

Tracking behavior across both desktop and mobile platforms gave Squid the ability to fine-tune their messaging and user experience

They can compare how users interact with their dapp on different devices, which has been crucial as they prepare for their v2 launch

5. Holistic Data Integration Fuels Better Product Decisions

By measuring usage across v1 and v2 of their platform, Safary helped Squid understand where users were coming from & how they engaged with both versions

This holistic view has allowed Squid to refine their launch strategies, driving strong momentum for their next release

Squid's journey is a masterclass in transforming data into intentional growth

Congrats to the team for leveraging these and many more insights to drive better user experiences & the metrics that matter most! 🦁🦁