While many teams focus on attracting whales, few have the insights needed to effectively engage them 🐋

@Astariaxyz no longer misses these key moments, turning whale sightings into meaningful connections, thanks to Safary 🦁

We sat down with @gutomartino, Head of Marketing at Astaria, who shared 4 insights for transforming data siloes into actionable growth👇

1. Liquidity Management Requires Real-Time Insights

Astaria operates as a P2P lending protocol with volatile assets, using isolated loans rather than a pool-based model like Aave.

Quick liquidity actions are vital — if one loan is recalled, another must fill the gap immediately.

Safary’s dashboards and funnel insights have been crucial in optimizing both liquidity and user experience.

Now, Astaria can track borrowing intents and user journeys in real time, ensuring liquidity needs are met.

2. Spotting High-Value Users with Wallet Alerts

Safary’s wallet alerts enable Guto to build relationships with key users.

When a wallet with $300K recently visited, an alert triggered instant action.

Safary automatically enriched this wallet with their Farcaster, allowing Guto to connect and engage with the user directly — a task that was previously impossible without advanced wallet analytics.

3. On-Chain Visibility is a Game-Changer

Astaria once relied on manual data gathering with tools like Etherscan.

Safary changed that, providing a global view of wallet interactions and behaviors.

Now, Guto can track key actions in real time, a must-have for any P2P lending protocol.

4. Data-Driven Marketing is the Future

Safary revolutionized Astaria’s marketing approach. Weekly reports now include data like wallet access, origin, and interactions—fueling smarter marketing campaigns and building trust with the leadership team.

It's also empowered the marketing team with new insights that drive growth. As Guto said:

"Safary is hands-down the most complete tool I’ve found in web3 SaaS. It has helped me step out of the siloes I was working in before and gives me real-time, actionable insights that are critical to Astaria’s growth."

Astaria's experience is a strong example of how innovative teams are building relationships with their users, driving deep engagement, retention, and loyalty.

Congrats to Guto and the rest of the team for leveraging these insights to drive better user experiences and growth at Astaria!