Each IYK-chipped item can have a 𝓭𝔂𝓷𝓪𝓶𝓲𝓬 digital experience. Here's an example for a music creator:

1st tap — thank you video
2nd tap — unreleased demo video
3rd tap — poll for what song to add to setlist
4th tap — chip-gated link to early ticket access