The core tenets of the Lush brand:

1. Category defining products - Engineering and design come first; everything else is downstream. Our vision since Day 1 has always been to build exceptional revenue generating products & services that can thrive in both crypto bull and bear markets, by targeting the much larger Web2 economy and ultimately bridging that value to the Web3 world. The age of vaporware is over, or as @RyanWatkins_ puts it nicely, "The emperor has no clothes. It’s time to build real products."

2. Equal access & opportunity - Crypto serves as an alternative financial system for allocating capital. We do not subscribe to the notion of pre-launch private rounds for a select few with special privileges that ultimately get marked up 10-50x to the general public. The proper way to build a robust community is to allow access at the earliest stages for all market participants. This means a liquid token from the onset and not being afraid to have free market forces dictate its value.

3. No paid shills or fake engagement - Every single advisor and KOL that we have onboarded has put their own skin in the game by buying our token with vesting - this is the best way to align long-term interests. We've found that if the thesis, product, and execution is solid, smart money has no problem with this kind of arrangement. Moreover, we do not bot our socials with fake followers and engagement. People are more than capable of seeing through such strategies, and the reputational risk is definitely not worth it.