Encounter Good Brands #13

Converse: Forever Free

1908, In a small town in Massachusetts, the cold winter air was thick with the hum of industry. That year, Marquis Mills Converse, a young businessman with a passion for sports, founded his own shoe company with a simple goal: to create a more comfortable and durable shoe for basketball players.

His creation, Chuck Taylor All-Star was just the beginning of this story, starting in 1917.

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