HK Consensus 2025 SPECIAL EP 4: Amanda Cassatt on Crypto’s Branding Problem, Scaling Serotonin, and Yapping

There are winning crypto brands, and there are losers.

In today's episode, @ayyyeandy sits down with @amandacassatt, founder of @serotonin_hq to explore:

> Amanda’s Early EF Days
> Scaling A Company from 0-100 People
> The API Line: Are You Above or Below It?
> Why PMF Still Trumps Everything
> Updated Token Launch & Crypto Branding Strategies
> Ethereum's Institutional Future

Full episode links below.

Timestamps:
00:00 Intro
00:31 Mantle Ad
01:13 Amanda’s Crypto Marketing Journey
04:36 Founding Serotonin
07:12 Commercializing Ethereum
11:59 Standing Above or Below API Line
14:50 Successful Team Scaling
18:37 Redstone Ad
23:20 Effective Crypto Brand Strategies
29:52 Filtering Incoming Projects
34:02 Successful Token Launches
39:38 Value of Credibility