Should increasing user confidence be the number one priority for crypto firms?
Research carried out by CoinCover shows that 50% of non-crypto users would invest in crypto if they were confident that their assets were secure.
Reducing fraudulent activity and promoting fair trading practices helps stabilise the market, and makes it more attractive to potential investors. Increasing confidence is critical for platforms to retain and grow users, as they are likelier to stay with and recommend platforms they trust.
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