Agency Market Dynamics: Innovation and Challenges Coexist

The once-popular projects in the agency market are facing a decline due to fragmented liquidity, an overflow of copycat projects, and decreasing demand. However, some teams continue to build. Virtuals Protocol has expanded to Solana but has slowed down in the creation of agency tokens and revenue generation, while introducing new standards for inter-agency commerce. LUNA has launched a 24/7 real-time streaming agency framework that requires brands to allocate tokens. ElizaOS (formerly ai16zDAO) remains active, integrating over 100 plugins focused on trading agents and automated financial management. AI Rig Complex has launched the ARC Forge token platform but encountered setbacks upon its initial release. Holoworld AI has expanded to BSC and implemented a credit system utilizing its AI-driven avatars and content generation. Other projects like Infera, MyShell, and Kudo continue to push for agency-related innovations, but the sector is constrained by an oversupply of infrastructure and limited ongoing demand.