ThirdWeb has acquired the decentralized social platform Yup to boost its Web3 social SDK capabilities and support the Farcaster and Lens Protocol ecosystems. Yup, founded by Nir Kabessa and Vernon Johnson, focuses on decentralized social and identity protocols. Post-acquisition, the founders will join ThirdWeb as senior product managers and senior software engineers. The acquisition aims to enhance portable identities, anti-censorship mechanisms, and creator monetization tools, accelerating Web3 social applications' development. Although the Yup platform will be phased out, YUP tokens will continue to circulate.