ThirdWeb has acquired the decentralized social platform Yup to boost its Web3 social SDK capabilities and support the Farcaster and Lens Protocol ecosystems. Yup, founded by Nir Kabessa and Vernon Johnson, focuses on decentralized social and identity protocols. Post-acquisition, the founders will join ThirdWeb as senior product managers and senior software engineers. The acquisition aims to enhance portable identities, anti-censorship mechanisms, and creator monetization tools, accelerating Web3 social applications' development. Although the Yup platform will be phased out, YUP tokens will continue to circulate.

PANews reported on February 13 that according to the announcement of thirdweb, the company has officially acquired the decentralized social platform Yup to enhance its Web3 social SDK capabilities and support the Farcaster and Lens Protocol ecosystems. Yup was founded by Nir Kabessa (CEO) and Vernon Johnson (CTO), focusing on decentralized social and identity protocols. Its founders will serve as senior product managers and senior software engineers of thirdweb respectively. The acquisition aims to promote the construction of portable identities, anti-censorship mechanisms and creator monetization tools, and further accelerate the development of Web3 social applications. The Yup platform will be gradually shut down in the next few weeks, but YUP tokens will remain in circulation on the chain.

ThirdWeb Acquires Yup to Enhance Web3 Social Identity and SDK Capabilities