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MicroStrategy has been renamed to "Strategy," and its Bitcoin holdings nearly doubled in Q4, as it aims to create a Bitcoin "smart leverage."

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Feb 7, 2025

MicroStrategy recently held a conference call for its Q4 2024 earnings report and announced a rebranding plan, officially renaming the company to "Strategy." The Q4 earnings report showed that Strategy's Bitcoin holdings nearly doubled in just three months. The company's founder and CEO Michael Saylor also revealed a new strategy to attract "a large number of investors."

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