Little Red Book's Downloads Surge in the United States

Background: According to Sensor Tower data, in December 2024, Little Red Book's downloads in the United States increased by over 130% year-on-year.

Key Events:
1. From January 8 to January 14, 2024, Little Red Book's downloads in the United States increased by more than 20 times compared to the previous week (January 1 to January 7).
2. Compared to the same period in 2024, downloads increased by more than 30 times.
3. As of this month, 22% of Little Red Book's total downloads come from the United States, while that proportion was only 2% in the same period last year.

Impact: The rapid growth of Little Red Book in the U.S. market demonstrates its potential in the international market.

PANews reported on January 16 that the latest data obtained from Sensor Tower showed that it is estimated that in the past seven days (January 8 to January 14, local time), the number of mobile app downloads of Xiaohongshu in the United States increased by more than 20 times compared with the previous seven days (January 1 to January 7, local time), and increased by more than 30 times compared with the same period in 2024. Since the beginning of the month, more than one-fifth (22%) of the total downloads of Xiaohongshu apps came from the United States, while this proportion was only 2% in the same period in 2024. In addition, the data also showed that the number of downloads of Xiaohongshu in the United States in December 2024 increased by more than 130% year-on-year.

The download volume of Xiaohongshu in the United States has surged.