Wu reported that Azuki announced on platform X that Hong Kong actor Fung Tak-lun has become their new creative partner. Fung will join the team as a consultant to help reimagine anime fans and storytelling. In April, Fung shared photos from his wedding anniversary party with his wife Shu Qi on social media, where the background elements in their couple photo featured Azuki. Fung also participated in the Azuki Hong Kong K11 exhibition in 2022.