Amanda Cassatt, the founder of the Web3 marketing company Serotonin, stated at the Token2049 conference in Singapore that investors should maintain a skeptical stance towards crypto marketing and adhere to DYOR (Do Your Own Research). Cassatt explained that both seasoned crypto investors and newcomers should adopt a "skeptical" approach to crypto marketing and "always conduct their own research to understand any technology or product they are using." She added that the due diligence standards for PR firms have increased in recent years, as companies now need to be more cautious than ever to ensure they partner with legitimate crypto projects.

Odaily Planet Daily reports that Amanda Cassatt, founder of the Web3 marketing company Serotonin, stated at the Token2049 conference in Singapore that despite the increasing adoption of cryptocurrency, investors should not overly trust marketing and should always do their own research.

Cassatt explained that both experienced crypto investors and newcomers should adopt a "skeptical" stance toward crypto marketing and "always conduct their own research to understand any technology or product they are using."

She noted that the due diligence standards for PR firms have increased in recent years, as companies must now be more cautious than ever to ensure they are partnering with legitimate crypto projects. This often requires PR firms to seek second opinions from fund managers and angel investors who have conducted deeper financial assessments of the projects. "Most of our business comes from leading venture capital firms in the space, so they have done their due diligence on these projects, which certainly helps us."

She added, "We also conduct our own processes to ensure that this is not only a viable project — we believe it has an excellent team capable of truly fulfilling its mission — but also that we are a good fit for this project." (Cointelegraph)

Founder of Web3 marketing company Serotonin: Investors should maintain a skeptical stance on crypto marketing and adhere to DYOR.