Amanda Cassatt, the founder of the Web3 marketing company Serotonin, stated at the Token2049 conference in Singapore that investors should maintain a skeptical stance towards crypto marketing and adhere to DYOR (Do Your Own Research). Cassatt explained that both seasoned crypto investors and newcomers should adopt a "skeptical" approach to crypto marketing and "always conduct their own research to understand any technology or product they are using." She added that the due diligence standards for PR firms have increased in recent years, as companies now need to be more cautious than ever to ensure they partner with legitimate crypto projects.