Celo Foundation Launches Bloom to Support Ecosystem Projects with TGE

During his DappCon keynote address, “Make DApps Not MemeCoins”, $Celo co-founder and $Celo Foundation President Rene Reinsberg today unveiled Bloom, an ecosystem token generating event (TGE) advisory. Created to guide projects through their TGE preparation and their subsequent product roadmap, this rolling program will provide extensive support on both strategic and operational elements necessary to successfully bring a native token to market including: access to launchpad and launchpools, navigating accelerator programs, exchange support, marketing agency and media publication introductions, access to funding and investor network, strategic advisory on structure, listing, vesting and distribution, access to audit services, and access to key opinion leaders. Since launching on mainnet Earth Day 2020, an ecosystem of over 1,000 projects in 150+ countries have built everyday solutions on the mobile-first, emerging Ethereum layer-2. Drawing from the collective learnings of the community, the $Celo Foundation team is committed to supporting the next generation of onchain innovators as they grow their communities. “Our focus at the $Celo Foundation is supporting the growth projects building for individuals, communities, and the environment,” said Isha Varshney, head of ecosystem at $Celo Foundation. “Token generation is a complex process, that time and again founders are bringing up as one of the most challenging steps, especially given recent market dynamics. Bloom is designed to address these pain points by guiding each project through strategy to execution, tapping into the insights of partners, service providers, and advisors across the ecosystem.” Bloom is a dedicated, hands-on initiative to unlock more time and resources for long-term product development and strategy. While the $Celo Foundation team and their expansive network help to remove ambiguity from the process, founders can focus on building projects that will create positive externalities for users throughout the world. Web3 projects looking for support bringing tokens to market within the next two to six months are encouraged to apply for the program.