Phemex, a crypto exchange established in 2019, is making significant strides in the Web3 space with its innovative approaches to meet user demands and technological advancements. The exchange has introduced a lending protocol and launched the third season of Pulse, its SocialFi platform, to enhance user engagement and platform capabilities. In an interview, Phemex COO and co-founder of Pulse, Stella Chan, discusses the exchange's presence at the TOKEN 2049 event in Dubai, the new lending protocol, and the future of Phemex's Web3 ecosystem, Phemexia. The lending protocol offers competitive borrowing rates and a comprehensive solution for borrowing and lending, aligning with traders' needs. Phemex aims to blend the best of centralized and decentralized exchanges, offering a hybrid model that includes an Automated Market Maker (AMM) protocol and an on-chain credit scoring mechanism in the future. Pulse Season 3 introduces new features like "Cast" and "Tip" to reward high-quality content, fostering a vibrant community where trading meets trending topics.