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Chris Cantino é parceiro da Color Capital, um empreendedor e investidor que apoia marcas em estágios iniciais e intermediários. Ele é parceiro do fundo de consumo Color Capital, investindo em CPG, marketplaces, e-commerce e mídias emergentes. Chris ajudou a impulsionar a Schmidt's Naturals para a aquisição pela Unilever ao lado de sua esposa e parceira Jaime Schmidt. O casal é fundador da empresa de mídia Supermaker, e sua história é contada no livro "Supermaker: Crafting Business on Your Own Terms". Chris foi destaque em publicações como Inc., Forbes, Business Insider, Digiday, Shopify, Entrepreneur e Morning Brew.