S¨¦raphie de Tracy is an expert in web3, NFTs, brands, and digital engagement. She is the co-founder and CEO of Cohort, a B2B SaaS platform that uses NFTs to reinvent how brands grow and engage their communities. She has also held roles such as Chief Operating Officer at Stratumn, VP Growth Operations, and Sales Director. Before that, she was a Senior Strategy Manager at AXA Global P&C and a Consultant at Roland Berger. S¨¦raphie has a master's degree in management from HEC Paris and a CEMS double degre